Privacy Policy

20 April 2018

Privacy-sensitive details or personal data are processed via the Betty Blocks online service. In doing so, we make a distinction between the personal data processed via our website, to which this privacy and cookie statement applies, and the personal data processed via the apps. For the processing of personal data processed via apps, we refer you to the relevant app provider.

Betty Blocks considers it very important to process personal data with due care, in accordance with our ISO 27001 certification. Consequently, we process and secure personal data carefully.

During the processing we conform to the requirements of the applicable data protection legislation. This means that we:

  • Clearly specify our purposes before we process personal data, by using this Privacy Statement
  • Limit our collection of personal data to only the personal data needed for legitimate purposes
  • First ask for explicit permission to process your personal data in cases where your permission is required
  • Take appropriate security measures to protect your personal data, and demand the same from parties who process personal data on our behalf
  • Respect your right to inspect, correct or delete your personal data held by us

Betty Blocks b.v. is the party responsible for all data processing. In this privacy statement, we will explain which personal data we collect and for which purposes. We recommend that you read it carefully.

Statistics and Profiling

We keep statistics on the use of our service. These statistics help us to, for example, only show you information that is relevant to you. We may combine personal data to get to know more about you. We will of course respect your privacy at all times. If you do not want us to collect these statistics, please let us know.

For this purpose, we collect your name and address details, phone number, IP address and email address. We store this information for one year, based on your consent.

Contact Form and Newsletter

You can use our contact form to ask or questions or make any request.

For this purpose, we use your name, IP address, email address, phone number and physical address details. We do this on the basis of your consent. We store this information until we are sure that you are satisfied with our response, and for three months thereafter. This way we can easily access the information in case you have any follow-up questions. It also allows us to train our customer service to improve even more.

We have a newsletter to inform those interested of our products and/or services. Each newsletter contains a link with which to unsubscribe from our newsletter. You can also use your account and/or the Betty Blocks portal to unsubscribe.

Your e-mail address is added to the list of subscribers, only with your permission. We store this information for three months after you have cancelled your subscription.

Access to Portal

Within our portal, you can access a management environment where you can set, specify and change settings.

For this purpose, we use your name, email address, IP address, physical address and phone number. We store this information until our services to you have ended.


In order to use Betty Blocks, you must register first. After registration, we store the personal data you provided via the user name you selected. We will retain this data so that you do not have to re-enter it every time you visit our website, in order to contact you in connection with the execution of the agreement, invoicing and payment, and to provide an overview of the products and services you have purchased from us.

For this purpose, we use your IP address, name, physical address, email address and phone number. We do this on the basis of your consent. We store this information until you close your account.

We will not furnish third parties with the data linked to your user name unless such is required within the context of the execution of the agreement that you conclude with us, or if it is required by law. In the event that fraud or abuse of our website is suspected, we may submit personal data to the relevent authorities.


Other than the advertisements on the website, we can inform you about new products or services:

  • by e-mail
  • via social media
  • per phone

You can object at any time against this promotional communication. Every e-mail contains a cancellation link. You can block us or use the cancellation option. You can inform us when we call you. You can inform us through your account and/or through the Betty Blocks portal.


Our service shows generic advertisements. We do not collect personal data for this purpose, so we cannot know whether you like these or not.

Providing Data to Third Parties

Your data are expressly not provided to third parties. Our website features social media buttons. These buttons are used by the providers of these services to collect your personal data.


We keep statistics on the use of our service

Third-party websites

This privacy statement does not apply to websites of third parties associated with this website via links. We cannot guarantee that these third parties process your personal details in a reliable or safe manner. We recommend reviewing the privacy statements of these websites before using them.


Our service makes use of cookies. Cookies are small files in which we can store information, so that you do not have to fill that information again. We can also use them to see whether you are visiting us again.

The first time you visit our service, we will show you a notification explaining our cookies. If you keep using our service, we assume that you do not object to these cookies.

You can disable the use of cookies through your browser setting, but some parts of our website may not work properly as a result of that.

We made arrangements with other parties who place cookies through our website. Nevertheless, we cannot fully control what they are doing with their cookies, so please read their privacy statements as well.

Google Analytics

We use Google Analytics to track visitors on our website and to get reports about how visitors use the website. We accepted the data processing agreement from Google. We don’t allow Google to use information obtained by Analytics for other Google services, and we anonymize the IP-adresses.


We take security measures to reduce misuse of and unauthorised access to personal data. We take the following measures in particular:

  • After receipt, the data will be stored in a separate system
  • We make use of secure connections (Secure Sockets Layer of SSL) to encrypt all information between you and our website when entering your personal data
  • We are ISO 27001 certified

Data protection officer

We have an appointed data protection officer. This person is responsible for all privacy matters within our organisation. Our data protection officer is Jeroen Bulters and is available by e- mail ( or by phone at (833)-462-3889 for all your questions and requests.

Changes to this Privacy Statement

We reserve the right to modify this statement. We recommend that you consult this statement on a regular basis, so that you remain informed of any changes.

Inspection and Modification of your Data

You can always contact us if you have any questions regarding our privacy policy or wish to review, modify or delete your personal data. You have the right to:

  • Be informed of which personal data we have and what we are using it for;
  • Inspection of the personal data that we keep from you;
  • The correction of incorrect data;
  • Request to delete outdated personal data;
  • Revoke your consent;
  • Object to certain uses.

Please not that you must always make clear who you are, so that we can ensure that we do not modify or remove the data of the wrong person.


If you think that we are not helping you in the right way, you have the right to lodge a complaint.

Betty Blocks
Pettemerstraat 7
1823 CW Alkmaar
Tel. +31 226 331 445

For Us and Canada:

Betty Blocks
100 School Street
Danville, CA 9452
Tel. (833)-462-3889