Privacy Statement

March 2024, version 2024.1.0

Betty Blocks is a company that develops and provides a low-code platform. As such, we process personal data when you interact with us. For example, when you visit our website, use our platform or apply for a job. Betty Blocks highly values your privacy and therefore makes sure to properly protect your personal data.

Betty Blocks’ headquarter is based in Alkmaar, the Netherlands, therefore we adhere to the General Data Protection Regulation (GDPR) and all other applicable laws while processing your personal data.

In this privacy statement we explain why and how we collect and use your personal data. We recommend that you read it carefully.


Who is responsible for the processing of your personal data?

The party mainly responsible for the processing activities mentioned in this privacy statement is:

Name: Betty Blocks B.V.
Address: Pettemerstraat 7, 1823 CW, Alkmaar, The Netherlands

Please keep in mind that Betty Blocks is an international company with various legal entities, each with their own purpose. This means that, depending on aspects like your location and type of request, your personal data may also be processed by legal entities affiliated with Betty Blocks B.V. However, questions and data subject requests can always be submitted to Betty Blocks B.V. and we will make sure that the questions or requests are dealt with properly by the correct legal entity.

Why do we process your personal data?

We process your personal data for various purposes. This is dependent on context. Please find our main purposes for processing your personal data below.

Website visit
As soon as you visit our website, we process the types of personal data as detailed hereunder. The processing of this data is necessary to provide a properly working website. We also analyze this information to optimize our website and to protect our website against (DDoS) attacks.

We process the following personal data when you visit our website:

  • Identifiers assigned to your computer or other internet connected device including your Internet Protocol (IP) address.
  • Details regarding your device and/or browser, such as screen resolution, browser type, country and language settings.

The aforementioned personal data is processed by us for as long as you visit our website. The legal basis for the processing of this personal data is our legitimate interest to offer a properly working and optimized website.

Please check our Cookie Statement if you want to know more about the cookies and other technologies we use.

Purchasing our platform and using our services

Via our website you will be able to contact us via our website in order to request a demonstration of our platform and/or services, request an offer for our platform and/or services and/or purchase our platform and/or services. For these purposes, we may process the following personal data:

  • First and last name
  • (Business) email address
  • (Business) telephone number
  • Name and address of your organization
  • The type of industry you and/or your organization work in
  • Invoice and payment details
  • Any content of correspondence

We process this personal data because this is necessary for the performance of our agreement with you and to maintain the relationships resulting from this agreement. We store this personal data for the duration of the agreement. Certain information will be retained for a longer period if we are obliged to do so. (For example: we are required to retain invoice and payment details because of a legal tax retention period of seven years.)


We offer various ways to contact us. You can contact us by phone, but also via e-mail or our contact form. For this purpose, we may process the following personal data:

  • First and last name
  • (Business) e-mail address
  • (Business) telephone number
  • Name of your organization
  • Any information you share with us in your message

We use this personal data to properly handle your request, to contact you and to carry out the steps that are agreed with you. Depending on the context of our contact, the legal basis for this processing is your consent, the performance of an agreement with you or our legitimate interests to contact you. We store this personal data until we feel that you are satisfied with our response and/or for the duration of our agreement.


We offer various ways to remain aware of the latest news regarding our company and services, for example by subscribing to our newsletter. For this purpose, we process the following personal data:

  • (Business) e-mail address

We use this personal data to send you our newsletter for as long as you are subscribed. The processing of this personal data is based on your consent. Unsubscribing from our newsletter is possible at any time via the link mentioned in each newsletter.

Job application

If you apply for a job with us, we also process your personal data. The personal data we process are included in your application letter, CV and/or other attachments, such as your:

  • First and last name
  • Address
  • Telephone number
  • Curriculum Vitae
  • Application or motivation letter
  • Salary indication
  • References
  • Other information which you have enclosed with your application and/or shared with us within the scope of the job application process.

The purpose of processing this personal data is to offer you a job and/or an internship at Betty Blocks. If you are hired, we will save your personal data and enter into an employment contract with you. If you are not hired, we will delete your personal data four weeks after completion of the application process. If we have your permission to retain your personal data for one year, then your data will be deleted after one year instead of four weeks. The legal basis for this processing activity is the preparation for the possible conclusion of an employment contract.

Anonymization and analyzation

The personal data we obtain, as detailed in the previous paragraph, may be anonymized and analyzed by us. This means that the personal data originally obtained by us is made anonymous in such a way that you can no longer be identified with the personal data. Such information is no longer considered personal data and therefore does not result in privacy risks. Because of this, anonymization improves the protection of your privacy.

Anonymization also allows us to analyze information and retain information for reporting purposes. For example: personal data related to a job application may be deleted by us after four weeks, but before deletion we may generate a report with general information like the number of applicants and the average working experience of the respondents. This information allows us to improve our recruitment activities.

The legal basis for this type of processing is our legitimate interest to anonymize and/or analyze information and minimizing the impact on the privacy of data subjects. 

Security measures 

To keep your personal data safe, Betty Blocks has implemented modern technical and organizational security measures. These security measures are aimed at preventing loss, abuse, unauthorized access or modification of personal data. Our security measures include:

  • Protecting the transmission of personal information through all online channels with the use of TLS (Transport Layer Security) technology.
  • Using encryption and password protection on all our equipment, including using two factor authentication where possible. 
  • Limiting access to personal data to personnel with a strict need-to-know.
  • Retaining an ISO 27001 certification and keeping our policies up to date.
  • Only using professional suppliers who also have proper security and certifications.

When can we provide your personal data to third parties?

Betty Blocks does not sell your personal data, nor do we share your personal data with any third parties without good reason and ensuring compliance with data protection legislation. The same applies to any international transfer or your personal data. Betty Blocks will only transfer your personal data to another country insofar allowed by the applicable data protection legislation.

The following categories of third parties may process your personal data.

Partners of Betty Blocks

We focus our activities on developing and providing our low-code platform. For other activities we often use carefully selected partners. For example, if you require support with building an application or if you want to completely outsource the development of your application, then we may forward your request to one of our partners.

Suppliers of Betty Blocks

Your personal data may also be processed by carefully selected and verified professional service providers with whom we cooperate to be able to offer you, our services. We do this within the framework of strict data processing conditions. Examples of these professional service providers are our hosting provider, our email service provider and/or providers of cookies or other tracking technologies.

Other third parties

Your personal data may also be processed by other third parties in incidental cases. For example, when we share your personal data with event organizations and locations within the scope of a Betty Blocks event and/or when we share your personal data with authorities or a plaintiff if we are required to do so.


Please note that this privacy statement does not apply to the data that our customers may process through the applications they build on our low-code platform. If you have any questions regarding such processing of information, we kindly refer you to the relevant party that has provided you with the application.

This privacy statement does also not apply to websites of third parties associated with our website via links. We recommend reviewing the privacy statements of such third-party websites before using them.

Data subject rights

As a data subject, you may have certain data protection rights you can exercise towards Betty Blocks. To exercise your rights and/or for any other questions about the way we process your personal data, you can use the contact information at the end of this privacy statement. Specifically, your rights may include the following:

Right to information

You may ask us if we process your personal data. If we process your personal data, you may also request additional information such as: which types of personal data we process, why we process your personal data and/or the origin of your personal data. You can obtain a copy of your personal data from us free of charge. We reserve the right to charge a reasonable fee for any additional copies you may request.

Right to correct your personal data

We use appropriate efforts to keep your personal data correct and up to date. In case we process inaccurate personal data, you may request us to correct your personal data.

Right to deletion

You may request us to delete your personal data. We shall honor your request, unless we have legitimate reasons to retain your personal data. For example, if we need to comply with legal retention periods or if we want to exercise a legal claim. 

Right to restriction of processing

You may request that we (temporarily) restrict the processing of your personal data. For example, in case you dispute the correctness of the personal data and want us to stop processing that data for the period of time we need to check the correctness of the personal data.

Right to data transferability

If we process your personal data based on your consent or based on the performance of a contract with you, you may request us to transfer your personal data to another party (insofar technically possible). This means that, instead of providing you with a copy of your personal data, we send it directly to a third party.

Right to object

If we process your personal data based on our legitimate interests, you may object to this. If you object to our processing of your personal data for direct marketing purposes, we shall honor your objection and no longer process your personal data for direct marketing. In other cases, we shall reevaluate our rights and legitimate grounds for processing and your interests, rights and freedoms to establish whether or not we can honor your request. 

Betty Blocks has taken appropriate measures to respond to your request within 30 days. Depending on the complexity of the request, we may need additional time to properly respond to your request. If this is the case, we shall inform      you about the extension within the aforementioned 30 days.

Changes to this Privacy Statement

We reserve the right to modify this statement from time to time. We recommend that you consult this statement on a regular basis, so that you remain informed of any changes.

Contact and complaints

Please use the contact information below if you want to get in contact with us for any questions, requests or complaints.


Betty Blocks B.V.
Pettemerstraat 7 
1823 CW Alkmaar, The Netherlands
+31 (0) 88-4654500

Contact with our data protection officer

We have an appointed data protection officer. This person is responsible for all data protection matters within our organization. Our data protection officer is Jeroen Bulters and is available via email ( or by phone at (833)-462-3889.

Complaints to Data Protection Authority

Betty Blocks takes data protection very seriously and will try its best to handle any request or complaint to your satisfaction. However, you always have the right to file a complaint with the supervisory authority responsible for the protection of your personal information. For the Netherlands, this authority is:

Autoriteit Persoonsgegevens

Postal address: Postbus 93374