Privacy Statement

11 November 2021

Betty Blocks is a company that develops and provides a no-code platform. As such, we process personal information when you interact with us. For example, when you visit our website, use our no-code platform or apply for a job. Betty Blocks highly values your privacy and therefore makes sure to properly protect your personal information. In this privacy statement we explain why and how we collect and use your personal information. We recommend that you read it carefully.

Who is responsible for the processing of your personal information?
The party mainly responsible for the processing activities mentioned in this privacy statement is:

Name: Betty Blocks B.V.
Address: Pettermerstraat 7, 1823 CW, Alkmaar, The Netherlands

Please keep in mind that Betty Blocks is an international company with various legal entities, each with their own purpose. This means that, depending on aspects like your location and type of request, your information may also be processed by legal entities affiliated with Betty Blocks B.V. However, questions and data subject requests can always be submitted to Betty Blocks B.V. and we will make sure that the questions or requests are dealt with properly by the correct legal entity.

Why do we process your personal information?
We process your personal information for various purposes. This is really dependent on context. Please find our main purposes for processing your information below.

  • Website visit
    As soon as you visit our website, we process the types of personal information as detailed hereunder. The processing of this information is necessary to provide a properly working website. We also analyze this information to optimize our website and to protect our website against (DDoS) attacks.

    We process the following personal information when you visit our website:
    • Identifiers assigned to your computer or other internet connected device including your Internet Protocol (IP) address.
    • Details regarding your device and/or browser, such as screen resolution, browser type, country and language settings.

    The aforementioned personal information is processed by us for as long as you visit our website. The legal basis for the processing of this personal information is our legitimate interest to offer a properly working and optimized website.

    Please check our Cookie Statement if you want to know more about the cookies and other technologies we use.

  • Purchasing and using our services
    Via our website you will be able to use certain services by registering for an (trial) account. When registering for an account via our website, we will process the following personal information:
    •  First and last name
    • (Business) email address
    • (Business) telephone number
    • Level of (low-code or no-code) experience
    • Account information (login credentials)

    It’s also possible to contact us via our website in order to request a demonstration of our services, request an offer for our services and/or purchase our services. For these purposes, we may process the following personal information:
    • First and last name
    • (Business) email address
    • (Business) telephone number
    • Name and address of your organization
    • The type of industry you and/or your organization work in
    • Invoice and payment details
    • Any content of correspondence

    We process this information because this is necessary for the performance of our agreement with you and to maintain the relationships resulting from this agreement. We store this information for the duration of the agreement. Certain information will be retained for a longer period if we are obliged to do so. (For example: we are required to retain invoice and payment details because of a legal tax retention period of seven years.)

  • Contact
    We offer various ways to contact us. You can contact us by phone, but also via e-mail or our contact form. For this purpose, we may process the following personal information:
    • First and last name
    • (Business) e-mail address
    • (Business) telephone number
    • Name of your organization
    • Any information you share with us in your message

    We use this information to properly handle your request, to contact you and to carry out the steps that are agreed with you. Depending on the context of our contact, the legal basis for this processing is your consent, the performance of an agreement with you or our legitimate interests to contact you. We store this information until we feel that you are satisfied with our response.

  • Newsletter
    We offer various ways to remain aware of the latest news regarding our company and services, for example by subscribing to our newsletter. For this purpose, we process the following personal information:
    • (Business) e-mail address

    We use this information to send you our newsletter for as long as you are subscribed. The processing of this information is based on your consent.

  • Job application
    If you apply for a job with us, we also process your personal information. The personal information we process are included in your application letter, CV and/or other attachments, such as your:
    • First and last name
    • Address
    • Telephone number
    • Curriculum Vitae
    • Application or motivation letter
    • Salary indication
    • References
    • Other information which you have enclosed with your application and/or shared with us within the scope of the job application process.

    The purpose of processing this personal information is to offer you a job and/or an internship at Betty Blocks. If you are hired, we will save your personal information and enter into an employment contract with you. If you are not hired, we will delete your personal information four weeks after completion of the application process. If we have your permission to retain your personal information for one year, then your information will be deleted after one year instead of four weeks. The legal basis for this processing activity is the preparation for the possible conclusion of an employment contract.

  • Anonymization and analyzation
    The personal information we obtain, as detailed in the previous paragraph, may be anonymized and/or analyzed by us. This means that the personal information originally obtained by us is made anonymous in such a way that you can no longer be identified with this information. Such information is no longer considered personal information and therefore do not result in privacy risks. Because of this, anonymization improves the protection of your privacy.

    Anonymization also allows us to analyze information and retain information for reporting purposes. For example: information related to a job application may be deleted by us after four weeks, but before deletion we may generate a report with general information like the number of applicants and the average working experience of the respondents. This information allows us to improve our recruitment activities.

    The legal basis for this type of processing is our legitimate interest to anonymize and/or analyze information and minimizing the impact on the privacy of data subjects.

Security measures
To keep your personal information safe, Betty Blocks has implemented modern technical and organizational security measures. These security measures are aimed at preventing loss, abuse, unauthorized access or modification of personal information. Our security measures include:

    • Protecting the transmission of personal information through all online channels with the use of TLS (Transport Layer Security) technology.
    • Using encryption and password protection on all our equipment, including using two factor authentication where possible.
    • Limiting access to personal information to personnel with a strict need-to-know.
    • Retaining an ISO 27001 certification and keeping our policies up to date.
    • Only using professional suppliers who also have proper security and certifications.

When can we provide your personal information to third parties?
Betty Blocks does not sell your personal information, nor do we share your personal information with any third parties without good reason and ensuring compliance with data protection legislation. The same applies to any international transfer or your personal information. Betty Blocks will only transfer your personal information to another country insofar allowed by the applicable data protection legislation.

The following categories of third parties may process your personal information.

  • Partners of Betty Blocks
    We focus our activities on developing and providing our no-code platform. For other activities we often use carefully selected partners. For example, if you require support with building an application or if you want to completely outsource the development of your application, then we may forward your request to one of our partners. The partner we forward your request to is mainly based on your location. Dutch customers will mainly be forwarded to partners in The Netherlands and customers located in the United States of America will be forwarded to American partners and so on.

  • Suppliers of Betty Blocks
    Your personal information may also be processed by carefully selected and verified professional service providers with whom we cooperate to be able to offer you our services. We do this within the framework of strict data processing conditions. Examples of these professional service providers are our hosting provider, our email service provider and/or providers of cookies or other tracking technologies.

  • Other third parties
    The processing of your personal information by our partners and suppliers, as stated above, is intentional and planned because Betty Blocks works together with such partners and suppliers on a continuous basis. However, your personal information may also be processed by other third parties in incidental cases. For example, when we share your information with event organizations and locations within the scope of a Betty Blocks event and/or when we share your information with authorities or a plaintiff if we are required to do so.

Please note that this privacy statement does not apply to the information that our customers may choose process with the applications they build on our no-code platform. If you have any questions regarding such processing of information, we kindly refer you to the relevant party that has provided you with the application.

This privacy statement does also not apply to websites of third parties associated with our website via links. We recommend reviewing the privacy statements of such third-party websites before using them.

Data subject rights
As a data subject, you may have certain data protection rights you can exercise towards Betty Blocks. To exercise your rights and/or for any other questions about the way we process your personal information, you can use the contact information at the end of this privacy statement. Specifically, your rights may include the following:

  • Right to information
    You may ask us if we process your personal information. If we process your information, you may also request additional information such as: which types of personal information we process, why we process your information and/or the origin of your personal information. You can obtain a copy of your personal information from us free of charge. We reserve the right to charge a reasonable fee for any additional copies you may request.

  • Right to correct your personal information
    We use appropriate efforts to keep your information correct and up to date. In case we process inaccurate personal information, you may request us to correct your personal information.

  • Right to deletion
    You may request us to delete your personal information. We shall honor your request, unless we have legitimate reasons to retain your personal information. For example, if we need to comply with legal retention periods or if we want to exercise a legal claim.

  • Right to restriction of processing
    You may request that we (temporarily) restrict the processing of your personal information. For example, in case you dispute the correctness of the information and want us to stop processing that information for the period of time we need to check the correctness of the information.

  • Right to data transferability
    If we process your personal information based on your consent or based on the performance of a contract with you, you may request us to transfer your personal information to another party (insofar technically possible). This means that, instead of providing you with a copy of your personal information, we send it directly to a third party.

  • Right to object
    If we process your personal information based on our legitimate interests, you may object to this. If you object to our processing of your personal information for direct marketing purposes, we shall honor your objection and no longer process your personal information for direct marketing. In other cases, we shall reevaluate our rights and legitimate grounds for processing and your interests, rights and freedoms to establish whether or not we can honor your request.

Betty Blocks has taken appropriate measures to respond to your request within 30 days. Depending on the complexity of the request, we may need additional time to properly respond to your request. If this is the case, we shall you inform you about the extension within the aforementioned 30 days.

Changes to this Privacy Statement
We reserve the right to modify this statement. We recommend that you consult this statement on a regular basis, so that you remain informed of any changes.

Contact and complaints
Please use the contact information below if you want to get in contact with us for any questions, requests or complaints.

    • Betty Blocks
      Pettemerstraat 7
      1823 CW Alkmaar
      Tel. +31 226 331 445

    • Contact with our data protection officer
      We have an appointed data protection officer. This person is responsible for all data protection matters within our organization. Our data protection officer is Jeroen Bulters and is available via email ( or by phone at (833)-462-3889.

Complaints to Data Protection Authority
Betty Blocks takes data protection very seriously and will try its best to handle any request or complaint to your satisfaction. However, you always have the right to file a complaint with the supervisory authority responsible for the protection of your personal information. For the Netherlands, this authority is:

    • Autoriteit Persoonsgegevens
      Postal address:  Postbus 93374
                                      2509 AJ DEN HAAG