Paying for end users is a thing of the past
The complexity of your app determines the price, not the amount of users. Building Blocks are the components you drag-and-drop to develop applications: Models, Actions, Pages, and Webservices.
I empower the business by letting them build their own applications. I am basically expanding my developer workforce without long hours of training and support.
I developed an app within two days, without any app development experience to solve a critical business problem that had been bugging me for months.