Customer Case
Igepa needed to deliver personalized customer experiences on top of existing systems
As Igepa evolved from a traditional paper wholesaler into a full-service print and media supplier, customer expectations also changed. Long-standing clients required more personalized and flexible purchasing experiences, tailored to their specific needs. At the same time, Igepa needed to build this new solution on top of its existing IT architecture, while supporting multiple languages and complex product configurations such as varying quantity standards.
Betty Blocks enabled Igepa to rapidly develop and deploy custom solutions without relying solely on its IT department. By empowering business users as citizen developers, the organization expanded its development capacity and accelerated innovation.
The platform’s flexibility made it possible to build on existing systems, integrate complex product data, and continuously improve applications. This approach allows Igepa to adapt quickly to customer needs, scale its digital capabilities, and remain competitive in an increasingly digital market.

