Customer Case

Igepa personalizes the customer journey with multi-language webshops built in days

Igepa personalizes the customer journey with multi-languagewebshops built in days

Igepa personalizes the customer journey with multi-language webshops built in days

By combining low-code development with citizen developers, Igepa created tailored purchasing experiences while accelerating its digital transformation.

Industry

Wholesale

Use Case

Portals

ERP Augmentation

By combining low-code development with citizen developers, Igepa created tailored purchasing experiences while accelerating its digital transformation.

Industry

Wholesale

Use Case

Portals

ERP Augmentation

Igepa needed to deliver personalized customer experiences on top of existing systems

As Igepa evolved from a traditional paper wholesaler into a full-service print and media supplier, customer expectations also changed. Long-standing clients required more personalized and flexible purchasing experiences, tailored to their specific needs. At the same time, Igepa needed to build this new solution on top of its existing IT architecture, while supporting multiple languages and complex product configurations such as varying quantity standards.

Need for personalized, client-specific webshops
Complex product logic and pricing structures
Requirement to integrate with existing ERP systems
Limited IT capacity to build custom solutions quickly

Depending on the product, there are different quantity standards. This is technically more difficult to incorporate and radically different from a normal webshop.

David Vanhaelst | IT Manager

Depending on the product, there are different quantity standards. This is technically more difficult to incorporate and radically different from a normal webshop.

David Vanhaelst | IT Manager

Depending on the product, there are different quantity standards. This is technically more difficult to incorporate and radically different from a normal webshop.

David Vanhaelst | IT Manager

Igepa built customizable multi-language

webshops with Betty Blocks

Igepa increased customer satisfaction and unlocked new business opportunities

Igepa partnered with Betty Blocks and implementation partner Aziri to develop a flexible webshop solution that could be tailored to each individual customer. To validate the concept, a minimum viable product was delivered in just 5 days, proving the value of the solution and securing stakeholder buy-in. The platform was built as a layer on top of existing systems and integrated with Microsoft Dynamics to handle complex product data.


Key capabilities of the platform:

The personalized webshop solution transformed the way customers interact with Igepa, offering a more tailored and efficient purchasing experience.

Personalized webshops

Unique environments with custom pricing and product selections per client.

Multi-language support

Available in Dutch, French, and English, enabling users to easily navigate and interact.

ERP integration

Seamless connection with Microsoft Dynamics, ensuring smooth data synchronization.

Scalability

Easily maintained and expanded by citizen developers, enabling continuous improvements.

Personalized webshops

Unique environments with custom pricing and product selections per client.

ERP integration

Seamless connection with Microsoft Dynamics, ensuring smooth data synchronization.

Multi-language support

Available in Dutch, French, and English, enabling users to easily navigate and interact.

Scalability

Easily maintained and expanded by citizen developers, enabling continuous improvements.

Think it, build it

From prompt to prototype in minutes

Experience how fast and easy it is to turn your idea into something tangible with Betty Genius. Betty Genius is part of the Betty Blocks platform, allowing you to turn prompt-based prototypes into fully custom, enterprise-grade applications that connect to any core system.

Rapid MVP

Minimum viable product delivered in 5 days.

Personalization

Fully personalized purchase environments per client.

Customer engagement

Increased customer satisfaction and engagement.

Client aquisition

Ability to secure new high-value clients.

Igepa increased customer satisfaction and

unlocked new business opportunities

Igepa built customizable multi-language

webshops with Betty Blocks

Igepa increased customer satisfaction and unlocked new business opportunities

The personalized webshop solution transformed the way customers interact with Igepa, offering a more tailored and efficient purchasing experience.

Igepa partnered with Betty Blocks and implementation partner Aziri to develop a flexible webshop solution that could be tailored to each individual customer. To validate the concept, a minimum viable product was delivered in just 5 days, proving the value of the solution and securing stakeholder buy-in. The platform was built as a layer on top of existing systems and integrated with Microsoft Dynamics to handle complex product data.


Key capabilities of the platform:

Rapid MVP

Minimum viable product delivered in 5 days.

Customer engagement

Increased customer satisfaction and engagement.

Personalization

Fully personalized purchase environments per client.

Client acquisition

Ability to secure new high-value clients.

Why Igepa chose Betty Blocks

Why Igepa chose Betty Blocks

Betty Blocks enabled Igepa to rapidly develop and deploy custom solutions without relying solely on its IT department. By empowering business users as citizen developers, the organization expanded its development capacity and accelerated innovation.


The platform’s flexibility made it possible to build on existing systems, integrate complex product data, and continuously improve applications. This approach allows Igepa to adapt quickly to customer needs, scale its digital capabilities, and remain competitive in an increasingly digital market.

Get in touch

Stop waiting for
your roadmap to catch up

Don’t let a rigid ERP stall your AI roadmap. Use the Betty Blocks orchestration layer to build the portals and autonomous agents your core systems can’t, at the speed of a prompt.

Get in touch

Stop waiting for your roadmap to catch up

Don’t let a rigid ERP stall your AI roadmap. Use the Betty Blocks orchestration layer to build the portals and autonomous agents your core systems can’t, at the speed of a prompt.

Rapid MVP

Minimum viable product delivered in 5 days.

Personalization

Fully personalized purchase environments per client.

Cusomer engagement

Increased customer satisfaction and engagement.

Client aquisition

Ability to secure new high-value clients.

Think it, build it

From prompt to prototype in minutes

Build exactly what you envision with AI and low-code. Bring business and IT together to co-create applications that combine domain expertise with enterprise-grade governance.

Think it, build it

From prompt to prototype in minutes

Build exactly what you envision with AI and low-code. Bring business and IT together to co-create applications that combine domain expertise with enterprise-grade governance.

Think it, build it

From prompt to
prototype in minutes

Experience how fast and easy it is to turn your idea into something tangible with Betty Genius. Betty Genius is part of the Betty Blocks platform, allowing you to turn prompt-based prototypes into fully custom, enterprise-grade applications that connect to any core system.

Think it, build it

From prompt to
prototype in minutes

Experience how fast and easy it is to turn your idea into something tangible with Betty Genius. Betty Genius is part of the Betty Blocks platform, allowing you to turn prompt-based prototypes into fully custom, enterprise-grade applications that connect to any core system.

Get in touch

Stop waiting for your

roadmap to catch up

Don’t let a rigid ERP stall your AI roadmap. Use the Betty Blocks

orchestration layer to build the portals and autonomous agents your

core systems can’t, at the speed of a prompt.

Personalized webshops

Unique environments with custom pricing and product selections per client.

Multi-language support

Available in Dutch, French, and English, enabling users to easily navigate and interact.

ERP integration

Seamless connection with Microsoft Dynamics, ensuring smooth data synchronization.

Scalability

Easily maintained and expanded by citizen developers, enabling continuous improvements.

Build the portals and

AI Agents your ERP can't.

© 2026 Betty Blocks. All right reserved.

All Systems: Operational

Build the portals and AI Agents

your ERP can't.

© 2026 Betty Blocks. All right reserved.

All Systems: Operational