Presentation: 
Atlanta United Customer Case

When Atlanta United FC and the Mercedes-Benz Stadium set their sights on something, they’ll move mountains to see it through! Just look in their trophy cabinet for proof (Yup! MLS and US Open champions). Together, they’ve dedicated themselves to making a difference in the surrounding Atlanta area to show their gratitude for the community support.

STEAM is one of these programs. A fully GSE compliant curriculum that uses state-of-the-art educational resources around the stadium. Headed by Dawn Brown, these STEAM tours bring real-world value to Atlanta’s youths and aim to change the way they experience learning… except it had a problem. Without technology on their side, STEAM had trouble captivating the attention of individual students. That missing technology piece is where Betty Blocks came in, using the capabilities of no-code the tours would be revived within the student's own mobile phones!

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Key takeaways

  • Learn how Atlanta United is changing lives for Atlanta's youths

  • The importance of mobile channels for todays youths

  • How Atlanta United launched their mobile application in just 3 months

  • How no-code enabled Dawn to get involved with development