Improve Logistics Visibility and Carrier Collaboration with Betty Blocks

How Betty Blocks Supports Logistics & Transportation:

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Extend logistics ERP and TMS systems without disrupting core operations.

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Rapidly build carrier portals, driver apps, and automated logistics workflows.

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Connect fragmented shipment, fleet, and partner data for real-time supply chain visibility.

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Logistics and transportation organizations operate in complex networks that include carriers, warehouses, partners, and customers. Coordinating these operations requires accurate data, flexible workflows, and real-time visibility.

However, many logistics processes still depend on rigid ERP systems, manual freight auditing, and fragmented data flows.

Betty Blocks enables logistics organizations to build custom carrier portals, operational apps, and real-time visibility tools that extend existing ERP systems. With visual API integrations and a Citizen Development framework, organizations can modernize logistics operations without vendor lock-in

The Logistics Challenge

The logistics industry is rapidly becoming more digital and data-driven. By 2026, the digital logistics market is expected to reach $57.84 billion.

Despite these advancements, many organizations struggle with fragmented operational ecosystems. Logistics operations often involve multiple external partners such as carriers, customs brokers, and port authorities, each using different systems.

As a result, critical shipment data is frequently spread across disconnected platforms, limiting operational visibility and slowing decision-making.

The real challenge is not moving cargo. It is moving the data that keeps cargo moving.

Industry Trends Shaping Logistics in 2026

Several developments are transforming the logistics landscape.

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AI-Managed Dynamic Routing

Route planning is shifting from static schedules to real-time adjustments based on weather conditions, traffic, and supply chain disruptions.

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Smart Warehousing and Microhubs

The growth of automated warehouses and micro-fulfillment centers closer to the customer requires flexible operational applications for local logistics management.

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Green Lane Compliance

Sustainability regulations are increasing. Logistics organizations must now track and report carbon emissions for shipments to meet ESG requirements.

ERP Systems and Operational Limitations

Many logistics organizations rely on enterprise platforms such as SAP S/4HANA Transportation Management, Microsoft Dynamics 365 Supply Chain Management, Infor CloudSuite Logistics, and Oracle Fusion Cloud SCM.

These systems provide strong support for financial management, procurement, and warehouse administration. However, they are often less flexible when supporting operational workflows that involve multiple partners.

Operational teams frequently experience limitations in several areas.

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Last-Mile Operations

Mobile ERP applications often lack the flexibility required for proof-of-delivery workflows or driver-specific processes.

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Freight Auditing

Reconciling carrier invoices with negotiated freight rates can require extensive manual validation outside the ERP system.

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Carrier Management

Carriers often need simple mobile portals to bid on loads, submit documentation, and update shipment statuses.

Key Data and Logistics Performance Metrics

Logistics operations rely on accurate shipment data and operational performance indicators. When this data is fragmented across multiple systems, organizations lose visibility into supply chain performance and operational efficiency.

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Bill of Lading (BOL)

The legal document that defines shipment details and transportation agreements between carriers and shippers.

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Shipment or Consignment

The core unit of transportation containing information such as origin, destination, cargo classification, and weight.

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Fleet Asset Data

Telematics data from vehicles, including location, fuel consumption, and temperature monitoring.

The Betty Blocks Solution for Logistics

Betty Blocks enables logistics organizations to build custom operational applications that extend existing ERP systems.

These applications connect internal teams, external carriers, and real-time logistics data through integrated workflows.

Automated Carrier Booking

Custom carrier portals allow dispatchers to match loads with available carriers while synchronizing booking data with ERP systems.
 

Real-Time Shipment Visibility

Operational dashboards integrate IoT data and shipment updates to provide accurate track-and-trace information for both employees and customers.
 

Carrier Self-Onboarding

Automated onboarding applications simplify document validation and compliance checks when onboarding new regional carriers.

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Extend Your ERP with Betty Blocks

Wholesale and retail organizations do not need another disconnected tool.They need orchestration across their existing systems.

Betty Blocks enables companies to build the applications they need to modernize operations while protecting their ERP investment.

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