Innovation has been in the spotlight for all companies seeking a digital transformation. While the topic is hot, the corporate strategies that intend to drive innovation often fall flat. Companies are working with startups and going on innovation tours as part of their strategy but those are only as effective as the company is proactive in spearheading innovation internally.
Earlier this month, the Gartner Application Strategies & Solutions Summit brought tech and innovation leaders together in Las Vegas. The discussion of “Willful Disruption” explored the motivations behind the common disruptors among digital giants. Willful disruption strategies involve making a fundamental change and breaking away from the current way of operating in a business. These strategies set out to drive innovation through developing new business models and reinventing markets.
But not so fast, it takes the right approach within work processes to make the effective steps towards greater innovation. According to Research Vice President at Gartner, David Mitchell Smith, “people in companies think only in terms of what disrupts business, what disrupts their products, and it is useful to take a step back and be thinking about how it impacts individuals.”
As a leader in innovation, focusing on the people in your company first is the most important factor before developing your digital transformation strategy and keeping your business competitive.
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