Former OutSystems Sales Executive joins Betty Blocks

July 6th 2017 Netherlands - Betty Blocks, Inc. is proud to announce and welcome Bill Keeshen as their United States VP of Sales. After recently expanding into Western Europe and South Africa, Betty Blocks is expanding their presence in the United States. Keeshen will be responsible for sales team leadership and driving revenue, and will also contribute to marketing and business strategy.

"Betty Blocks is a true innovator, a special company that is disrupting the disrupters. Other High Productivity Development solutions can be cumbersome, or turn off developers,” Keeshen said. “Betty Blocks is much less ‘dogmatic’ than most other approaches and this flexibility is winning developers’ hearts and minds.”

Keeshen draws on more than 25 years of experience driving world-class technology sales for both public and small/entrepreneurial companies. Prior to joining Betty Blocks, Keeshen was a National Sales Director at Metavine and OutSystems. While at OutSystems, Keeshen helped establish a new US sales territory for the then Portugal-based company, an early pioneer in RAD code generation technology. While at OutSystems, Keeshen sold to many mid-sized and Enterprise accounts including Intel, HPE and Geisinger Health Systems. Over his career, Keeshen has contributed to many successful startups, including: NetManage, Netscape Communications, Marimba, and Novadigm.

“We see a growing demand from North America for our product”, CEO Chris Obdam states. Obdam was recently nominated for Computable’s CEO of the Year, “We are very pleased to see Bill coming to Betty Blocks. His experience in RAD is enormous. This, combined with our awarded and innovative product, will prove to be a success”

The Betty Blocks platform ranked highest in ease of use for developers in recent surveys. Betty Blocks is the only no code platform that allows you to build complex enterprise grade applications. Betty Blocks aims to bridge the gap between citizen developers and experienced developers. “The spark often starts in the business, but it needs to be supported by IT”, CEO Chris Obdam explains. “Our product is best geared to help companies maximize their return on innovation.

Gartner recently included Betty Blocks in the hpaPaaS Enterprise MQ. “Being included in the Magic Quadrant tells us that Betty Blocks is ready to take on other players. Our fast growing customer base confirms we are clearly the one to watch!”

For more information, please email or visit our website at

About Betty Blocks
Betty Blocks offers the only no code application development platform in the cloud that allows you to build complex enterprise grade application, at lightning speed. Since it’s founding in 2012, Betty Blocks has more than doubled in revenue every year. Gartner recently included Betty Blocks in its 2017 High Productivity Enterprise Application Platform as a Service Magic Quadrant. Betty Blocks was also ranked the highest in ease of use amongst developers. Betty Blocks has won the international RAD Race twice, beating legacy competitors like Mendix. CEO Chris Obdam is currently nominated to be Computable’s tech CEO of the year and an Ernst & Young Entrepreneur of the Year finalist. Betty Blocks has also been nominated for Computable’s SaaS product of the year. Finances Online has named Betty Blocks as a 2017 Rising Star. Clients like KPMG, BDO, Tele2 and The City Of Amsterdam rely on the Betty Blocks development platform to increase productivity and drive innovation.

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